Maranda Curtis partners with the Adrienne Wilson Liver Cancer Association to fight liver cancer
Maranda Curtis, award-winning gospel and worship singer-songwriter, lends her voice to promote liver cancer prevention in the African American community. The acclaimed music artist has teamed up with Blue Faery: The Adrienne Wilson Liver Cancer Association to create a new Public Service Announcement (PSA) campaign and live stream with doctors and experts on Saturday February 19 at 1:00 p.m. ET in partnership with the National Black Church Initiative (NBCI) for faith communities titled “Love Your Liver”. The campaign and livestream aims to educate about the importance of liver cancer screenings, which can help at-risk populations catch and treat cancer in its early stages.
Within the African-American community, liver cancer is far more deadly than for the American population. In fact, in 2019, chronic liver disease was the eighth leading cause of death for non-Hispanic blacks aged 45 to 64. Often, liver cancer develops due to hepatitis C, which is twice as common in the black community compared to the general population. Hepatitis C is the main risk factor for hepatocellular carcinoma (HCC), the most common type of liver cancer in American adults. However, in recent years researchers have discovered that early interventions can make all the difference in saving lives.
“I’m proud to lend my voice to the ‘Love Your Liver’ campaign to encourage African Americans to stay diligent about liver cancer screening,” said curtis. “I am grateful to Blue Faery: The Adrienne Wilson Liver Cancer Association for the opportunity to promote a cause vital to the well-being of the African-American community.”
Since its launch 20 years ago, Blue Faery’s mission has been to prevent, treat and cure primary liver cancer, in particular HCC, through research, education and advocacy. Andrea Wilson Woods, founder and president of the non-profit organization, created the organization in memory of her sister, Adrienne, who died of stage IV liver cancer at the age of 15. One of the main goals of the organization is to help educate people about the risk factors for liver cancer and to encourage early detection.
“Over the past few years, scientific research has shown the importance of early detection for people suffering from liver disease or cancer. With liver cancer more aggressively targeting the African American community, it is even more critical that this community receive regular screenings,” said Woods. “We are so grateful to Maranda for their partnership on the ‘Love Your Liver’ campaign and are confident that their assistance in this effort will save lives.”
Maranda released her debut single in 2012 and has continued to grow her fanbase over the past decade with her denominational hits. His powerful new album DIE TO LIVE will be released on February 18, 2022.
The Love Your Liver campaign is supported by Eisai, Exelixis, Merck, AstraZeneca, Bristol Myers Squibband Genentech.